Finnish Minister of Economic Affairs introduced to young national entrepreneurs (18–32 year olds) the Timangi 2010 competition. P&K designed the concept of the logo of a diamond depicting the letter ‘Y’ in the center. The letter ‘Y’ symbolizes the word “yrittäjä” which translates to “entrepreneur” and the name “timangi” is slang for “diamond” in Finnish. The objective by the government ministry is to reward innovative and bold companies in Finland that have grown and provided opportunities to job seekers. P&K were inspired to create a diamond for the competition due to its brilliance, value and uniqueness which highlights the winning company.