• client: Ahlstrom Oyj
• industry: fiber solutions provider
• performance: identity design, brand strategy, brand story, brand achitecture, tone of voice, brand identity modules and guidelines, media implementation
• year: 2000

Ahlstrom corporation’s complete visual identity makeover were designed between years 1999–2000. The company had evolved from an industrial multibranch corporation into a technologically highly specialized fiber solutions producer. The new visual identity emphasizes creativity and new ideas while being very open and light in style. Ahlstrom – Fiber solutions.