• client: Betamet Oy
• industry: industrial machinery, equipment installation
• performance: identity design, brand strategy, brand story, design concept and photographic style
• year: 2005

Betamet was established in 1993 and has since been wherever the new is being built and old is being renewed: in South America, Asia, Australia and naturally Europe. The versatility of the Betamet Group enables it to participate in comprehensive projects. The group consists of eight affiliates specialised in machinery installation, industrial pipework, automation, as well as the installation and maintenance of air conditioning equipment. The new corporate identity more clearly conveys the company’s goal: to be a world-class leader specialising in industrial installations. Confidence in the company’s operations is crystallised in the slogan: We take installation further – we make it art.