- client: Granlund Oy
- industry: engineering
- performance: identity design, brand strategy, brand story, brand architecture, product branding
- year: 2013
When no one stands out in a particular business, it makes sense to be the first one. When you’re first, it’s easier – you get more out of your marketing investment and get to choose your place in the market. When Finland’s leading building services consulting firm wanted to communicate their story, one message rose above the rest: Less energy gives more.
Granlund does it differently
When five hundred engineers get together, you need to find a common denominator. The new tagline brings together Granlund’s different businesses under a simple yet effective message: we are a forerunner company that believes in energy efficiency. Work with Granlund, and your buildings will even more ecological, practical and efficient than before.
Working towards the future
Granlund is working towards the future. Each of their buildings will continue to serve residents for decades to come. And so will Granlund’s new tagline and logo – communicating a unique story for years to come.
What’s the benefit of a shared identity?
A lot. For example, it unites different operations and activities. Just imagine how much a capable engineer can do for the cause of energy efficiency. No surprise, then, that Granlund is continuing to grow. Less energy gives more.