A creative ministry

  • client: Ministry of Employment and the Economy, Finland
  • industry: government
  • performance: identity design, brand strategy
  • year: 2008

We designed the visual appearance for the new Ministry of Employment and the Economy. The new Ministry of Employment and the Economy that begun functioning on 1 January 2008 now has an image that matches its strategy. The Ministry’s logo is a stylised version of Finland’s lion crest, behind which is an extensive operational environment and multicoloured lines depicting goals.