- client: Premix Oy
- industry: manufacturing
- performance: identity design, brand strategy, brand story, design concept and photographic style, webdesign
- year: 2011
Finland is full of remarkable yet relatively unknown companies. Premix is one of them. It’s a company whose expertise and ambition deserve to be recognized. And because Premix competes with the best globally, their story has to be as special as the company.
Tell it like it is
Caring, Creating, Committed. We wanted to tell about a company that no longer sold bulk, but instead solutions. Premix’s name is our latest story. When you open it up, you discover three C’s. You understand who they are immediately.
When your marketplace is the world, you want to make the biggest impact. For Premix, going online was the natural solution. It was the easiest and most cost-effective way to do business globally. At the same time Premix had to stand out at top industry trade fairs and events. Bottom line: Every small company deserves an identity that generates business.
Premix’s brand renewal was a success. Premix is no longer one company among many, but rather an industry forerunner. It delivers solutions, not bulk. That’s why Premix is a success story worth telling.