Exceeding expectations

  • client: SAN-Palvelut Ky
  • industry: cleaning services
  • performance: identity design, brand strategy, brand story, design concept and photographic style, webdesign
  • year: 2017

SAN-Palvelut is a fast growing new challenger in Finland’s cleaning service field. Their brand promise simply enhances the quality of their work: cleanlines that exceeds clients’ expectations. The name of the company refers to serbian language in which it means ‘dream’. The founder of the company is serbian immigrant who has worked years as a cleaner in major cleaning companies in Finland. Now she runs a holistic cleaning company which employs almost 100 workers who are committed to company’s philosophy of cleanlines. In a way it is a dream (san) come true.