• client: SOL
• industry: personnel services, security services, property services, cleaning services, facility services, laundry services
• performance: identity design, brand strategy, brand story
• year: 1991 (original design), 2015 (identity update)

“SOL is a capable, innovative and international service industry family business. We produce diverse cleaning, premises, property maintenance and security services. Our laundry services ease the everyday life of our private customers, and the personnel service flexibly provides service professionals to businesses.

As a multiservice company, we offer integrated solutions to the day-to-day operations of our customer businesses. The skills of our professionals, trained in accordance with the highest standards, can be harnessed to the most diverse tasks.

Our priority is a sunny, satisfied and loyal customer. That is why the operations of SOL are divided into local service districts, which are responsible for their own customers and are as close to the customer as possible. SOL has nearly 10,000 registered customers and fulfilling our contractual obligations is a matter of honour to us.”