Human Potential Unlimited

  • client: Tampere3 project
  • industry: education
  • performance: identity design, brand strategy
  • year: 2018

“The University of Tampere and Tampere University of Technology are merging to create the new, foundation-based Tampere University on 1 January 2019. Together with Tampere University of Applied Sciences, Tampere University will constitute a new higher education community with technology, health and society as its areas of priority. The community is made up of some 35,000 people.”

“The underlying premise of the new higher education community is the realisation that the problems faced by humanity have changed. A multidisciplinary approach will not only deliver more effective responses to global challenges but also open up new opportunities for science and its applications. Tampere’s new higher education community will place a special emphasis on people and their ability to find the required answers: people are the key to unlock solutions for the future. Humanity lies at the core of the new brand.

The higher education community’s logo features the letter ‘T’ for Tampere, and the curves around it form a simplified version of the human face. It’s an open face portrayed in bright light. It’s open to new thinking, open to the challenges and opportunities of multidisciplinarity. The logo is violet which is associated with imagination, creativity and intelligence. The brand is encapsulated by the slogan, ‘Human Potential Unlimited’.”